ALL About Me

Professionally speaking: Marketing, PR, and communication. Originally from New York City, I’m based in Park City, UT minutes from the slopes and with trails right outside my door. My career began over 20 years ago in the ski industry, working for Alta and Solitude Mountain Resort. Utah had some of our biggest winters in that decade. Coincidence? I think not. Trading mountains for urban, I helped spread the word of downtown Salt Lake City as the Senior Director for Communication & Marketing for the non-profit Downtown Alliance. I have been fortunate to learn the agency side of marketing as well. Working first with digital-first agency Number Six, I managed strategy for recreation, education, and retail clients, and currently am the Marketing Director for the award-winning creative agency Struck, a firm specializing in rebranding and repositioning tourism and tech companies.

I often work as an extension of in-house or agency teams. When they need outside talent who doesn’t require micromanaging to lighten their workloads, or do not have a writer on staff, I become an extension of their team. My knowledge in the outdoor and recreation world runs deep, and I pride myself on being a well-versed learner who can grasp new industries quickly.